Welcome to Beauty & Beyond
Permanent Cosmetics and Full Service Salon

Welcome to our website. We hope you find our site very helpful and encouraging to come see us! Beauty & Beyond was opened in 2010 by Ani Alvarez of Columbia, Missouri. We feature great services, technology and a vast selection of quality products, priced to fit anyone’s budget including families! See below to learn more about our services.

Salon Services We Provide

Beauty & Beyond’s highly experienced staff  are more than happy to assist you in creating a new look or just maintaining your existing style!


We provide haircuts, color, highlights, extensions, perms, & Brazilian Blowout treatments.


Come in and let us take care of shaping up your eyes with natural looking lash extensions.


See how wonderful it is to never have to apply certain makeup again with our permanent cosmetics.


Treat acne scars, fine lines, photo aging, stretch marks, and poor skin texture with virtually no downtime.

Permanent Makeup Training

Train with Ani Alvarez, CPCP and SPCP Approved Trainer. Her Fundamental Permanent Makeup course is 100 hours of classroom instruction, lecture, power point and video presentations, manual study, machine practice and hands on practical experience.

The class also includes a Permanent Cosmetics Starter Kit and Full hands-on experience, minimum of eight (8) procedures. Learn a rewarding new skill taught by a highly regarded professional!

Ani is the very best at what she does!! She has done my eyebrows and eyeliner and I am so happy with the outcome. I will refer Ani to everyone that I know

Haley B.

The only salon that can cut my hair correct I have a tricky part and the stylist
Megan Beth gets it just right every single cut! Want to look the best and feel the best this is the place. Plus the location is super convenient

Jason S.

Ani is one of the best stylists there is. She did my cuts and color for years, she even did my hair for prom and my hair for my wedding! She’s great!

Christina D.

Ani did permanent eye liner for me and she is amazing! So gentle and caring! I would recommend her for anyone who is thinking about having a permanent cosmetic procedure who might be a little apprehensive. She does great work and is very patient and kind.

Gayle K.

Ani has been my go to hair stylist for over 15 years! She is very up to do date on the latest styles and works hard to meet her clients needs. I highly recommend her!

Lora W.