EVERYONE from the young to the elderly who desires a soft, natural enhancement to their appearance. It is especially beneficial to people who can’t wear other cosmetics due to allergies and skin sensitivities; Active people who want to look their best for activities such as swimming, hiking, biking, tennis, aerobics, and those who don’t want to worry about “sweating off” or reapplying cosmetics. Also, the vision impaired who have difficulty applying their own cosmetics, and others with motor impairments such as arthritis, Parkinson’s disease, multiple sclerosis, stroke survivors, and those with unsteady hands who cannot apply their own makeup, and busy people who don’t have time to spend on their makeup.